Ideas that hold water

Listen to how savvy communicators work to keep water fresh in the public’s mind
Most people turn on the tap without even thinking about where their water comes from, much less how it got there. So how do you educate the public on the importance of water? How do you get them to "soak up” the knowledge? This is the challenge every water utility faces.

See how media innovators from the City of San Diego, DC Water, Denver Water and Padre Dam Municipal Water District in Santee, Calif., are rising to meet that challenge by taking a proactive approach with communications that advocate, educate and even entertain. What’s working for them could work for you!

Diana Leonard
Stacy Chesney
Brent Eidson
John Lisle
Melissa McChesney
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The Podcast
DC Water
Part 1: Get creative and tell your story

Denver Water
Part 2: Make water mainstream

Padre Dam
Part 3: Have fun and change the public's perception

San Diego
Part 4: On your marks, get set…